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We Deliver Motivated Homeowners

We put qualified homeowner appointments on your calendar every month, and build the online reputation that makes Google and AI tools more likely to recommend you.

For roofers, HVAC companies, landscapers and remodelers in Virginia, Maryland and Delaware.

Most contractors don’t have a lead problem. They have a follow-up problem.

You do good work and you already get calls. The jobs slip away in the gaps between the first click and a confirmed visit.

Calls that go to voicemail

You’re on a roof or under a house when the phone rings. A homeowner with a leak or a dead AC doesn’t leave a message. They call the next company on the list.

Inquiries that wait for hours

A web form sits until you get back to the truck. By then, the homeowner may have already booked whoever replied first.

Competitors named first

When homeowners ask Google or ChatGPT who to hire, those tools lean on listings, reviews and websites. If yours are thin, a competitor gets named instead.

What we do

You pay for results you can see: booked appointments and ads managed for you. The visibility work comes with it.

Facebook and Instagram ads

Lead ads built from your real job photos, videos and reviews, with seasonal offers. Every form asks qualifying questions, such as whether they own the home, their ZIP code and their timeline, so poor leads are filtered out before they reach your calendar.

Google Local Services Ads

Pay-per-lead ads at the top of Google that reach homeowners while they’re searching, including for urgent jobs. We build your profile, guide you through Google’s background, license and insurance checks, and dispute invalid leads for credit.

Fast follow-up and appointment setting

Every web form and missed call gets an automatic text reply within a minute. Then we call and text until the lead is booked or ruled out, including after hours. Reminder texts cut no-shows, and we reach out to past customers who agreed to hear from you.

AI search visibility

We strengthen what Google and AI tools draw on: your Google Business Profile, Bing and Apple listings, directory listings, reviews, and clear pages for each service and town you cover. We re-test the same homeowner questions every month and show you the trend.

Included in every plan

How it works

  1. Free audit

    We check what AI tools say about you, your listings, your ads and how fast a new inquiry gets a reply. Then we walk you through it in 20 minutes.

  2. Your plan

    You get a 90-day plan and a monthly appointment target, with a written definition of what counts as a booked appointment.

  3. Launch

    Follow-up systems and past-customer outreach start first. Ads go live once tracking is in place. Google’s verification can take a few weeks, so we start it right away.

  4. Monthly report

    One page each month: appointments booked, cost per appointment by channel, response times, reviews gained and your AI visibility trend, plus a 30-minute call.

Get your free AI Visibility Audit

See your business the way homeowners and AI tools see it. Here’s what the report covers:

  • AI answers. A set of real homeowner questions run in ChatGPT, Gemini, Perplexity and Claude, and whether you’re named.
  • Who gets named instead. Your share of mentions against local competitors, and the websites the AI tools cite.
  • Your foundations. Google Business Profile, reviews, listings and website, compared with your top competitor.
  • Ad review. Your current Facebook ads, or what competitors are running if you don’t advertise.
  • Lead-handling test. How quickly a test inquiry gets a reply, during business hours and after.
  • What to fix first. Your top gaps, ranked by impact, with a short 90-day plan.

No cost and no obligation. We go through the report with you on a 20-minute call.

Request your audit

Takes about a minute. We’ll reach out to schedule your walkthrough.

Thanks, your request is in.

We’ll get in touch to set up your 20-minute walkthrough. Questions in the meantime? Email maria@leads4homeservices.com.

Who we serve

Owner-operated home service companies that do good work and have some reviews, but no one on staff to handle marketing.

  • Roofing
  • HVAC
  • Landscaping
  • Hardscaping
  • Remodeling
  • Plumbing

Other high-ticket trades are welcome too. Ask us.

Service area

VAVirginia
MDMaryland
DEDelaware

Based in Northern Virginia.

Questions owners ask

Can you guarantee ChatGPT will recommend me?

No. No one can, and be wary of anyone who says they can. AI answers change from day to day and differ between tools. What we can do is strengthen the listings, reviews and pages these tools draw on, re-test the same questions every month and show you the trend. What we’re accountable for is booked appointments.

Is the AI Visibility Audit really free?

Yes. We prepare it from public information and a test inquiry to your business, then walk you through it on a 20-minute call. There’s no obligation, and you keep what you learn.

What counts as a booked appointment?

A homeowner in your agreed service area, asking for a service on your agreed list, who has confirmed a specific date and time on your calendar for an estimate or service visit. Duplicates, existing open jobs and renters without the owner’s approval don’t count. We put this definition in writing before we start.

Who pays for the ads?

You pay Facebook and Google directly, from ad accounts you own, and we’re added as managers. Managing the ads is part of our monthly fee. If you ever leave, the accounts and their history stay with you.

I already have someone running my ads. Can you still help?

Yes. The audit also shows what happens after a lead comes in, such as how fast someone replies and whether they try to book a visit. Many owners find that’s where the gap is.

Is there a long-term contract?

We start with a three-month minimum, then go month to month. Ads need a few weeks to find what books appointments, and visibility work builds over time.